Black Founder sat down with Rosetta Thurman, founder of Happy Black Woman, to discuss how to use affiliate marketing.
Black Enterprise sat down with Rosetta Thurman, founder of The Happy Black Woman, to discuss the use of affiliate marketing and the important role it plays in personal wealth and business models. Let's be honest, this is an area where not many black-owned businesses are involved. For those unfamiliar, affiliate marketing is the practice of earning commissions by promoting the products, tools, or services of other brands or companies, or by selling products and services to mutual customers and audiences to share in the profits.
For many business owners operating in a digital environment, the adage "Your network is your net worth" is truer than ever. But are we maximizing its benefits?
As an entrepreneur building a business, it becomes important to create multiple streams of income. The beauty of the digital age is the incredible power business owners have to expand their networks, spread the word about their products and services, and monetize those connections by helping fellow entrepreneurs do the same through affiliate marketing.
Even beginners can get two important benefits from this marketing strategy. The first is very obvious: you earn passive income by partnering with a company that shares your values. The second benefit is expanding and growing the community by providing useful tools, services and products. result? Entrepreneurs add incredible value to their communities by building the trust and reputation needed to attract the right kind of clients and customers. According to Thurman, there are several ways to build effective, mutually beneficial partnerships. He even got excited when I asked him to talk about affiliate marketing. Because, as he said, "No one has ever asked me that question."
Happiness you can take to the bank
In just two years, Rosetta Thurman has built a multiracial, multicultural community of approximately 250,000 women from around the world. Happy Black Women Help Women Create Their Ideal Lives.' Thurman clearly states that "The Lucky Black Woman" is Rosetta herself. She has built a thriving business with a community of happy women around the world thanks to the business and lifestyle tools she shares through her online platform. He started a $60,000 business and lives out of a suitcase that can fit all his belongings.
He called it the "free cycle". "If you did one thing that made you realize you could do anything," he began his quest in 2010 to find out what made him happy. He was living in Washington, D.C. at the time. and worked in the corporate world. He quit his job, cut his hair, became known as "The Big Chop", started blogging about his travels and hosting happy hours. What she discovered was a community of women who felt imperfect but wanted happiness, success and freedom. Three words became a recurring theme and guided every decision Thurman made for the community.
Affiliate Marketing Secrets
In 2007, while working at a non-profit organization, Rosetta was introduced to affiliate marketing programs by a fellow blogger. The concept intrigued him. "I'm always talking to people about resources," he said. I find that many of the companies I promote have affiliate programs. He recalls that the decision to get involved was easy. "It wasn't easy to see firsthand how it worked."
With a primary focus on helping others in the community, Thurman's first major partnership came when he partnered with Bluehost to teach others how to successfully launch their own blogs. He earned $900 a month by referring hosting providers. He said he was "so amazed" that such success could be achieved "by sharing resources" without financial incentives.
However, Thurman argues that while you can make a financial profit by engaging in affiliate marketing, it is not a get-rich-quick scheme. To be successful in affiliate marketing, participants are advised to think like marketers.
He said, “The real benefit of working in affiliate marketing is that you learn to think like a marketer instead of just saying 'hello guys' when promoting someone else's product or service. This product is great. Go buy it. Click here.'"
A very important question must be asked. What are the benefits of this product? Why would anyone want to use it? "How have I used it to great success?"
The result is increased sales and increased awareness of how to sell your products and services to others.
Getting involved in affiliate marketing, Rosetta realized how she could connect content creation with sales. Monetization: a confusing concept
According to Thurman, the connection between content creation and sales is, “If you're giving away content for free, your business needs to create content, but at the end of the day, you want people to buy something. [Affiliate Marketing] will teach you how to do this in a powerful way.
But entrepreneurs don't have to limit themselves to business partnerships. Affiliate marketing is another way to increase your reach and promote your products and services without spending a lot of money through paid marketing. Building relationships with other business owners is a powerful way to collaborate and provide value by sharing with your audience. In the ever-expanding digital age, telesummits are a relatively new form of affiliate marketing that allows entrepreneurs to collaborate virtually to deliver valuable content to their audience through live or recorded phone presentations or interviews on interesting topics. To help everyone involved make the relationship successful, Thurman explains, “The idea is that while each speaker promotes the show, they also have the opportunity to become a sales partner based on the host. Telegroup record. This structure uses each participant's audience to introduce participants to a new, broader audience base.
Thurman attends several conferences each year. "Because it gives us the opportunity to share great information that our community wants and needs and can improve their lives. It's my mission to help women and empower them to create new things... their 'ideal life.'
He says teleconferences also provide a great opportunity for new speakers who want to "get the hang of it" to gain experience. Make sure it fits well
Rosetta has been involved in affiliate marketing on both sides of the deal, which is great news for you, the reader. Because Rosetta shared some great insights on what to do and what not to do before working with someone.
Positioning yourself as a good potential partner will pay off when you use the program or product you want to market. Vendors, especially those that offer programs, see their customers and past customers as great brand ambassadors. And of course, "When it comes to finding a great partner, it goes both ways. I know [the provider] is going to be a great partner because I've already seen the content and the training they provide."
Maybe you want to give something useful to your community. Don't just take dollars. Get 75% of all sales. However, if your product doesn't suit your target audience, they won't buy it and may even lose trust in you. Either way it will be bad luck for you.
This is another issue that potential partners consider when determining compatibility. This is especially true for remote meetings, where participants must promote the program to the appropriate platforms and audiences as described above.
Thurman explains, “Don't discount yourself because you might not have a large email list because you might have a large following in other ways. Reach is actually a combination of your email list, website traffic, and social media followers. If you don't have a large reach, Thurman recommends using Facebook ads. She calls it "one of the ways I've become a happy black woman over the years." Facebook ads allow the average person to expand their reach. [Facebook] is huge.”
Paying
Once a potential partner is confirmed to be a real partner, we asked Thurman for suggestions people can implement to protect themselves and ensure payment to maintain an agreed-upon deal. He recommends starting with a corporate partnership before moving into a relationship like a joint venture, where your brand is tied to another company's brand.
He said the failure to receive payment from the business community could have been a mistake by the post office, which he said was "not at all clear from my experience". Please note that many corporate affiliates will pay directly into your PayPal account or through other electronic means. To protect your interests, Thurman says, "You need to make sure the people you're working with have experience with the product, service or program you're considering joining."
Affiliate Marketing Checklist for Success
Thurman emphasizes three points to ensure a good fit and prompt payment for any partnership you enter into:
Make sure your product is right for your target audience. This is exactly what he pointed out in the interview. He noted that this is the biggest reason people fail when they include affiliate marketing in their income generation efforts. Success in affiliate marketing is not just about making money.
Make sure your partner has a good reputation in the industry. "Google is your friend... I send everything to Google." You are responsible for performing your own due diligence. People can make all kinds of promises to you, but you want to know what other people are saying about them. Also, sometimes people overestimate what is new and what they can offer. This is why Thurman never works with anyone new. She continued: "I know we all have pain and I don't want this to be our first experience." He might miss the "next big thing," a caution he still faithfully adheres to.
Don't just follow the money. “Your community first. If you're a fashion blogger and suddenly write about gluten-free bagels just to get an affiliate commission from a bagel company, it won't make sense to your readers and it won't work. . It will not benefit you and your congregation will be confused.
Do you think the numbers 1 and 3 are the same? their. That's how Thurman feels passionately about adding value to our clients and the public. This is why the brand is so popular and profitable. He cares more about the members of his community than his dollars and through this he has built an empire where he and many of his community can live in happiness, success and freedom.
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