What if you could be in a room with 21 top SEO experts?
What can you ask? What can you learn?
SEO trends for 2024 are the next best thing. We spoke to the most visible experts we know and asked for their best advice for the year ahead.
With the world of search moving so fast, sometimes it seems like everything changes in an instant. And over the past year, SEO has seen a particularly impactful shift from the “useful content” update to the Google Search Generated Experience (SGE).
How can you adapt to these changes quickly enough to maintain a competitive advantage? How can you optimize your SEO strategy to prepare for next year?
That's why we asked 21 top SEO experts and compiled our findings into this insightful collection filled with industry-leading thinking and practical advice from respected SEO experts. Let's dive into some of the topics covered.
At SEO Trends 2024, we take a deep dive into the world of artificial intelligence, but at the end of the day, AI isn't the star of the show—you are. The human touch remains essential when incorporating AI into your strategy, and this e-book emphasizes the importance of working with AI rather than relying on it as a human replacement.
Our expert contributors will help you build a relationship with AI as a powerful tool, work environment, and sometimes adversary. The word "useful" is more important than you think
In 2024, Google will change the rules of the game and redefine what “useful” means.
Internally, we discussed how the definition of "useful" content and sites is expanding, and the impact of updates. Here are some key insights:
Google will evaluate the value and usefulness of your entire site, so make sure your site has clear and unique value. Before you try to fight generative AI, you need to understand how it works.
"Expertise" will be the key differentiator - insights and raw data from the authors' words. Prepare for a search-generating experience with Search Experience Optimization
The experimental phase of Google SGE is causing waves of anticipation and excitement in the industry.
But the key is being able to be detected by generative AI and knowing when to be its ally and when to be its enemy. Here's what you really need to know:
Artificial intelligence in search will disrupt the performance of all groups of queries, data collection and possibly disrupt the balance between platforms.
Search success can depend on generating artificial intelligence for visibility and finding as many opportunities as possible to expose your brand to users. In the new world of artificial intelligence, humans are indispensable to the development of SEO strategies and will continue to be for some time.
Prepare for disruption: keep calm, educate yourself, and act fast
Disruption is coming, but while the models that drive business goals may change, the nature of how people seek information remains the same. The following will be key elements driving this dynamic landscape forward.
Understanding the true intent of your users should guide you – spam and poor results die.
Don't forget technical SEO – keeping your site clean will also help protect you from relentless major updates. Use artificial intelligence strategically to give yourself more time to think big.
Constructing a new information model: entities and ontology
The future of SEO lies in understanding complex concepts like entities, patterns, advances in algorithmic machine learning, and how Large Language Models (LLM) work. Here are some key insights on how you can use continuous advances in entity and knowledge diagrams to your advantage.
Understanding entities is critical to future SEO success because it is both a human understanding model and a data model understanding.
Explore and gain knowledge by making meaningful connections. Developing a well-organized ontology (a map of entities and their connections) will set you up for success in AI platforms and Google search, and improve your user experience.
With expert commentary and insights from industry leaders, this authoritative resource is just what you need to meet the challenges of 2024 and beyond. It's time to embrace change, learn how and when to adjust your strategy, and set a course for SEO success for years to come.
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